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Glossary of the types of Digital Marketing

Those of you who understand digital marketing well, also know that the field is extremely volatile and dynamic. It is ever-evolving. What worked a few months ago, might not be relevant anymore. Any form of marketing that exists online is known as digital marketing. This is the most simple way to […]

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What is Dark Social and How To Measure it

Dark social describes the “invisible” shares that happen through channels like messengers, but also email and text messages. If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. For the NYT team, that […]

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Supercharge your social media efforts with email marketing

Email marketing and social media are two of the most powerful marketing tools for growing your audience and building your brand. On their own, they have strengths and weaknesses, but together they can help supercharge engagement and build your subscribers list. In this post, we’re going to go over: The […]

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Top ways to gain trust for your brand on social media

A global survey conducted earlier this year by PwC found that trust in a brand has a strong influence on where consumers decide to shop. 35% of respondents said ‘trust in brand’ was among the top three reasons influencing their decision to shop at a particular retailer, while 14% said brand trust […]

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Shoppers incorporate several factors into their purchasing decisions to buy

It comes as no surprise that consumers love a good deal, with coupons, sales and discounts being commonly used forms of incentives for them to buy. But recent consumer research suggests that shoppers incorporate several factors into their purchasing decisions to buy, including brand preference, brand loyalty and convenience. The […]

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Top 10 predicted trends for social media in 2022 – Part 1

As we near the end of the year, it’s time to start looking ahead and planning for next year’s social media! A lot has changed in 2021, not only in the world, but also how people are using and interacting with the plethora of social media platform which exist. As […]

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